Search Engine Ranking Factors

Search engine Ranking factors

Till 2021 Google updated search engine ranking factors but there most of the Google algorithm rules are very complicated, some are long lines, some are controversial, some are very tough to understand. But today I will discuss all of these google ranking factors algorithm details how its works and complete guidelines. 

Approximately 200+ google ranking factors will discuss briefly so that you can understand and can follow these instructions for ranking any of the keywords. Some of the major search engine indexing factors we will discuss today.

Domain Factors

Name of the domain: Many people think keyword-based domain names can assist for SEO boost but there are no rules like ‘’keyword-based domain name’’ but if your domain contains targeted keywords it would be a little easy to identify your niche nothing else more.

Age of Domain: It never affect any of the rankings in Google its also wrong because Google’s John Mueller explains exactly- ‘’domain age helps nothing’’. So don’t think about if your domain is new.

Domain HIstory: Sometimes we buy the expired domains but if it has any claims in the past or penalty then Google may carry that penalty over the years. Check out Google socials reply

Similar domain: Recently Google updated exact match domain rules its also called EMD[exact match domain] where precisely matches a search query that assists drive traffic to your website.

Country TLD extension: When country code like .bd .in .au .usa it may help more for rank easily your website but tough to rank globally.

Page-Level Factors

Keyword meta description: Google does not use a meta description tag for ranking factors but if you include it in meta description makes sense getting trustability from visitors.

Google Scholar clearly mention ’’google dose not use meta description tag for ranking any keywords’’

Keywords in H1 tag: It’s called also’’seconday title tag’’ Google considers the H1 tag as a secondary important title tag for google ranking.

Table of contents: Its assists you to get a better understanding in search engine and Google consider it a ranking factor in the top. So include a table of content sequently of any articles.

Content-Length: Many people think long words articles may rank better than a short articles but Google wants preciously to describe superficial, shorter, and relevant articles. It is about 1200 to 1400 words.

Page loading speed: Evry search engine give it more important when any website page loading speed is higher. Google uses actual Chrome user data.

Duplicate Content: Sometimes fully copied content or slightly changeable content also consider google indexing factors check out these rules.

Image SEO: Optimised images get more value than the unstructured image so include Alt tag, description, the title also file name in image. Check out these rules.

Index Caffeine: Google updated its content rules should be more specific more relevant and researchable data,no matter where and when it’s published.

H2, H3, H4 tags: Google used it for understanding content structure but not for ranking factors. So we recommend not using your keyword in h2,h3,h4 tag it expresses a weak point of content.

Check out these references

Internal links: Internal links give more relevancy to understand others page also important. If your website contains huge articles so you should include a few relevant internal links in your website.

Affiliate Links: Affiliate links may help your site for better signals but if include excess affiliate links it impacts bad signals from Google’s ranking factor.

Use bullet point: Google slightly agreed with use of bullet point and number point its impact google’s ranking. 

  On-Site Factors

Low-quality Content: Do you know about the Panda penalty? Low quality or duplicate content if detect 95% then the site would be penalized lifetime.

Excessive Keyword: Google may penalize excessive keywords if you put footer keywords, repeating keywords, unnatural keywords, or keywords stuffing. So check out the last keywords updated factors here.

Identifying gibberish Content: If you copy article or scrapping data from a high indexable content it may harm you site for down ranking in Search engine. Gibberish content following more rules like here.

Comments: Google scholars said a number of comments and feedback can help a lot to rank in the top any article. So if there exist a number of feedback or healthy discussion google consider it as relevant content.

Direct or report traffic: If people frequently visit your website may consider google ranking factors, in another case Also a lot of direct traffic significantly impact getting index in search engine. 

Contradict tools: Using contradicting tools may also badly impact site ranking like using Rankerx for enhancing DA PA or auto-generated traffic, using auto ranker tools here these types of illegal tools down the site are trustworthy and distract the real user from frequently visiting.

HTTPS/HTPP: Here HTTPS ‘’S’’ means security so HTTPS ensures site security other side HTTP not refers not secured. But google said HTTPS or HTTP does not impact google ranking tremendously it’s a very lightweight ranking factor.

Also, some of the algorithms slightly influence ranking factors such as social media activity, user experiences, feedback of repeat visitor updated content, or others. But I tried my best level to more relevant information about google indexing matters and what ranking factors really can significantly impact the website.

Is its sexy? We may prefer a healthy discussion from the above-ranking factors I explained if I missed any of the important factors of the search engine.

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